Data tales featured speeding tickets, bird song, personalised adverts, job offer letters and home insurance policies. The stories were demonstrations of how we bring together a range of very diverse traces, substances and processes under the rubric of ‘data’. It is an achievement that this term is used in relatively coherent ways. However, it is also powerful in shaping and motivating the debate.
How can we recognize the multiplicity of ‘data’ and ensure that the differences in and between forms of data are kept alive and are put to work as generative tensions in future discussions?